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15.06.2015 23:07:26

FESPA 2015 Global Expo was the most colourful, most diverse, most comprehensive FESPA event we have ever delivered

Roz McGuinness, Divisional Director of FESPA answered our questions.
FESPA 2015 Global Expo was the most colourful, most diverse, most comprehensive FESPA event we have ever delivered

Could you tell us your general observations about the Show?

FESPA 2015 Global Expo was the most colourful, most diverse, most comprehensive FESPA event we have ever delivered. Across the five day show we welcomed 23,137 individual printers from all over the world. The combined event also saw the highest number of re-visits to a FESPA show to date, with the number of visitors over the five days totalling 43,775. That’s an increase of 17% on FESPA 2013 in London, making it the largest FESPA audience ever

This record attendance shows that printers look at the FESPA show as a vital meeting place and technology showcase. One notable trend that jumped out for me was the increased emphasis on textile applications - including soft signage, interior décor and garment printing. This is a really exciting direction for printers, and chimes with the commitments we’ve made since 2008 with FESPA Fabric, Digital Textile Conferences and now Printeriors. Each FESPA exhibition is a reflection of the inventiveness and vitality of our community, and the 2015 show floor was buzzing. My impression after five days in Cologne is that the word ‘print’ barely does justice to the sheer variety of ideas and applications that now come together under one roof at FESPA.

How was the visitors’ and exhibitors’ responses?

We’ve received positive feedback from exhibitors, stating that they have exceeded targets and comments on the vibrancy of the show as well as the international breadth of visitors. Please see separate document for testimonials.

What kind of opportunities did FESPA 2015 offer for both visitors and exhibitors?

With four events, over 750 exhibitors and a host of international supplier brands all under one roof, FESPA 2015 Global Expo was the largest and most comprehensive FESPA to date. The four events at FESPA 2015 provided a host of technology, applications and diversification possibilities across the wide format screen and digital print and signage industries. FESPA Global Expo included:

• FESPA 2015 for screen, textile and digital wide format printing

• FESPA Fabric for garment printing and decoration

• European Sign Expo for non-printed signage and visual communication solutions

• Printeriors a new interior décor showcase and conference

FESPA 2015 also offered visitors the most comprehensive collection of print and related technologies from a vast line-up of suppliers, giving the global visitor audience an unparalleled opportunity to assess and explore the latest technologies, applications and ancillary products to drive their businesses forward.

Could you tell us your opinions about the presidency of YaţarGüvenen?

In his role as a FESPA board member, Yasar has already made a contribution to FESPA. After joining the FESPA board in 2008, Yasar was instrumental in establishing FESPA Eurasia, recognising the growth potential of this region and its need for an international event of FESPA’s calibre. He also had specific input to the launch and development of European Sign Expo. As President, Yasar will continue to care and grow the ‘FESPA family’ and to support our associations in the amazing work they do by showing respect to local knowledge.

What trends did you observe in sign market? How were these trends reflected in FESPA 2015?

One of the most notable signage trends I observed while at FESPA 2015 was the growth of soft signage applications, as well as a plethora of neon and LED which were on display at this year’s European Sign Expo. Interior décor was also a big discussion point at FESPA 2015, especially with the introduction of Printeriors. This new market environment creates numerous opportunities for signmakers who already produce point-of-sale materials and could be an exciting opportunity to begin diversifying into this sector. During FESPA 2015, FESPA published six emerging trends from the findings of the Global Print Census, which highlighted that signs are still one of the top products being produced by wide format printers.

The Census also showed that more than three quarters of respondents expect live media and LCD screen advertising to impact the wide format business in the foreseeable future, with 36% of respondents stating that these technologies are already impacting the business. These indicators around digital signage reinforce the importance of our European Sign Expo with its educational focus on digital signage opportunities, which were well-attended during FESPA, highlighting the appetite for education in this area

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