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30.03.2015 08:18:28

FESPA 2015 will revolutionize print industry all over the Europe

With four events (FESPA 2015 Global Expo, FESPA Fabric, European Sign Expo, Printeriors), 700+ exhibitors and a host of international supplier brands all under one roof, FESPA 2015 Global Expo will be the largest FESPA to date.
FESPA 2015 will revolutionize print industry all over the Europe

With four events (FESPA 2015 Global Expo, FESPA Fabric, European Sign Expo, Printeriors), 700+ exhibitors and a host of international supplier brands all under one roof, FESPA 2015 Global Expo will be the largest FESPA to date. Running for five days, these events will occupy 62,500m2 of space in the new north halls (halls 6, 7, 8, 9) of Koelnmesse, Cologne, Germany, 18-22 May 2015. We have talked to Roz McGuinness, Divisional Director, FESPA regarding FESPA 2015, the biggest event in FESPA history.

What are the reasons FESPA is returning to Cologne for FESPA 2015?

2015 is the first time FESPA has hosted a show in Cologne. As FESPA is a peripatetic show, when planning a FESPA event, we always take new cities into consideration, as well as destinations we’ve been to before. Cologne is an accessible international city which can be reached by visitors from all over Europe within a matter of hours. As Germany’s fourth largest city, it offers us an excellent contemporary exhibition venue which is easily accessible by road, rail and air from many of Europe’s key economic areas.

What opportunities will FESPA Cologne offer visitors and exhibitors?

With four events (FESPA 2015 Global Expo, FESPA Fabric, European Sign Expo, Printeriors), 700+ exhibitors and a host of international supplier brands all under one roof, FESPA 2015 Global Expo will be the largest FESPA to date. Running for five days, these events will occupy 62,500m2 of space in the new north halls (halls 6, 7, 8, 9) of Koelnmesse, Cologne, Germany, 18-22 May 2015.

FESPA 2015’s space exploration theme emphasises the ‘galaxy’ of growth opportunities that exist for printers if they take time to look beyond the day-to-day running of their business. The message is that the possibilities for print service providers are infinite, and that FESPA is a launch pad for new products, while enabling and encouraging exploration and discovery.

FESPA in Cologne will offer visitors the most comprehensive collection of print and related technologies. Presenting a vast line-up of suppliers, giving the global visitor audience an unparalleled opportunity to assess and explore the latest technologies, applications and ancillary products to drive their businesses forward.

What kind of innovations will FESPA Cologne offer in terms of halls, events, dates, location, etc?

FESPA 2015 will be structured around three key zones – FESPA Screen, FESPA Digital and FESPA Fabric, each visually represented by its own ‘planet.’

This year we’ve added a new event to FESPA, Printeriors, a showcase event designed to illustrate the potential of print for interior decoration. Funded through our Profit for Purpose reinvestment programme, Printeriors is targeted to the interior design community to stimulate demand for print. The showcase will occupy its own area adjacent to the FESPA show floor and will focus exclusively on creative applications over technology and equipment, to provide a visual and tactile experience for visitors. Printeriors will also include a one-day conference for designers to hear from peers who are using print to realise their designs.

European Sign Expo for nonprinted signage - complementing FESPA’s traditional focus on printed signage and graphics - will also return to FESPA 2015 Global Expo. European Sign Expo offers visitors a focused signage event where they can explore innovations in architectural and informational signage including channel lettering, LED, neon signage and illuminated displays.

You claim that FESPA Cologne will be the largest show in FESPA’s history. Could you please tell us the story behind that decision?

FESPA 2015 is our biggest Global Expo to date. Including European Sign Expo, the exhibition is set to be 2,500m² larger than FESPA 2013 in London. FESPA 2015 has already exceeded the exhibitor tally of FESPA 2013 and we’re confident that we’ll reach more than 700 exhibitors.

Could you tell us about FESPA 2015’s educational programme?

Education is at the heart of all of our exhibitions. FESPA 2015’s educational programme for visitors will be the most extensive yet, designed to support printers in making critical decisions about the direction of their business.

Located in the centre of the show floor, the two theatres will provide a centralised portal of discovery for visitors wanting to be inspired and learn more about the wide format industry. World-renowned industry experts will host and participate in a range of sessions across the two theatres providing pertinent insight and inspiration into digital, screen and textile printing.

The theatres will present a mix of sessions focusing on the use of digital, screen and textile print technology covering everything from the core basics to consider when looking to become a garment, digital or screen printer and how best to manage client expectations in a demanding market, to profitable growth trends that printers can capitalise on.

European Sign Expo will feature its own dedicated Sign Hubwith sign-specific sessions, ensuring that all core sign and print markets are catered for. Sessions in the Sign Hub will include topics on traditional signage, legislations and a traditional sign painting workshop. There will also be a daily ‘Ask the Experts’ panel discussion where visitors can put their questions to sign specialists on all signage topics. Printeriors will also include a one-day conference programme on Thursday 21 May covering interior applications, materials, designs, techniques, trends and case studies. The sessions will be led by European designers who are actively using print to bring their ideas to life.

Will you organise any new events at FESPA 2015? For example, 3D printing is getting more important for the sign market. Do you plan any workshops for this?

The new feature for FESPA 2015 is Printeriors, focusing on print for interior decoration. Printeriors will be a purely application focused event, with no equipment on show. This provides a tactile and visual experience for visitors wanting to see the creative ways print can be used in interior decor. The showcase is aimed at printers, while also targeting the design community to highlight the potential and creativity of print.

When creating new events and showcases at our exhibitions we listen to feedback from FESPA exhibitors and visitors to see what they value and need from a FESPA event. Technology such as 3D printing will be included in the educational content, discussions and presentations at FESPA 2015. For instance, Janjaap Ruijssenaars, Architect, Universe Architecture will explore how he sees print in the architectural design sphere and will discuss a recent project of his which involved producing the first ever 3D printed house. Janjaap’s presentation will take place in the Printeriors conference, on Thursday 21 May at 15:30.

What trends are you observing in sign market? How will these trends be reflected at FESPA Cologne 2015?

It’s clear that innovation and the pursuit of new application opportunities are giving entrepreneurs increased confidence in the performance of their own businesses. Interim results from the FESPA Print Census have shown that signs are one of the most commonly produced applications by wide format printers. There is also a lot of growth in new markets such as printed décor, with opportunities stretching wider than to the interior décor industry. For instance, for printers and signmakers producing point-of-sale materials or signage for companies such as retailers, restaurants and hotels, producing commercial interior applications for these same clients could be an exciting opportunity to begin diversifying into the décor sector.

Another area where we’ve seen particular growth recently is soft signage, which makes a great alternative to traditional signage. It is being more compact, lightweight and flexible, from production, to installation and even removal. Soft signage can be used to not only to improve signage, but to provide brands with bright, bold, printed messages that are eye-catching for their intended audience. The next couple of years will certainly see printers continue to diversify into new applications especially in textile, POP, wallpaper/ interiors, building wraps and industrial applications, a move that we’re already starting to see from interim results of our FESPA Print Census. This is a challenging but exciting time for printers and signmakers,and FESPA’s role is to provide this community with opportunities to review all the innovations available to them, blended with high-quality education and networking. We’re sure that a couple of days at FESPA 2015 in Cologne will give printers all the impetus they need to explore new directions and profit opportunities.

How do you see the development of the digital textile printing market?

Digital technology and the supporting substrates and inks are revolutionising textiles as they have other print applications. According to Textiles Intelligence1, digitally printed textiles have grown at an annual rate of 25%, and digital’s flexibility and cost-efficiency would suggest this will continue rising. Interim results from the FESPA Print Census show that 29% of respondents regularly produce textiles for garments and 71% expect textile printing for garments to grow as a percentage of their business. 34% of PSPs also agreed that the function they would be most interested in when investing in new equipment would be textile printing capabilities. Textile printing also presents a substantial opportunity for diversification and expansion. When it comes to textiles for décor applications and soft signage, these figures are 66% and 63% respectively. Indeed, 34% of PSPs in the Census said that the capability they’d be most interested in when investing in a new device would be textile printing capabilities.

With business owners estimating 24% of their work relates to fabric and textile printing for décor, this is a key emerging segment for textile print. For textile printers interested in textile for interior decoration, our new Printeriors showcase offers an added benefit for visitors to FESPA Cologne. The visual showcase illustrates print for interior decoration including applications such as wallpaper, cushions, soft furnishings, print on glass etc., so for seasoned textile print professionals looking to grow their business, the event will inspire and inform visitors of the creativity printed textile can bring to interior decoration.

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